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Strategy: SustTravel
Profile:
- Name: Explore local sustainable travel
- Members: Froucke Jager
- Strategy sector: Hotel / accomodation
I want to promote sustainable tourism within our region by providing hotel guests with a comprehensive package. This includes an informative brochure detailing eco-friendly activities, a pass for accessing green transportation options, and a reusable water bottle to reduce plastic waste. By off ering these resources, we hope to make it easy and appealing for visitors to explore the area responsibly, supporting local businesses and preserving our environment for future generations.
This plan works because we team up with local green businesses, get money from diff erent sources, and make it easy to use green transport and reusable bottles. We encourage guests to join in and check how well it's working to keep improving.
It's innovative because it combines resources, builds local partnerships, uses data to improve, adds fun incentives, and uses tech like qr-codes for a better experience and no paper waste. It can change based on location, budget, audience, infrastructure, and culture.
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